4 Golden Rules For Fundraising Success

JM 03292016 Healthy dsc 9489copyThe first thing an organisation needs to do to ensure fundraising success is to understand the golden rules. Regardless of your mission and vision, there are rules and principles you need to live by so you can keep your organisation on its feet even if you encounter challenges along the way.

Have a good knowledge of your donors

You will not be able to establish a positive relationship with your donor if you do not know them. If you know your donors, you will be able to persuade and convince them to donate money. You need to communicate regularly and scratch beneath the surface. Each donor has a different personality that you need to adjust to. Some prefer to get additional information before committing to your organisation while others want you to cut to the chase and reveal your intention.

Educate your supporters

Educating your donors will build trust and give your donors assurance that you are well-versed. You will also bring about a positive change because you know why you are dedicating your time and effort for a fundraising campaign. As you send testimonials and brochures to your donors, you have taken the first step to changing lives. It is also a way for you to keep the lines of communication open without necessarily asking for help, but showing the results of the donors' support. Staying in touch with donors show them of their true value in your organisation.

Respect your donors

It is easy to say you care about your donors, but it will be meaningless unless you prove it.  Saying all the right words will not gain the trust of your donors especially if other organisations have already attempted to approach them. You need to go the extra mile in showing donors you really care. Prepare a written document showing the principles of your service.

Make giving fun

Giving does not have to be boring as you can employ some techniques to make fundraising fun. You just have to do things differently so you can get the attention of your donors. This can be made possible if you have a little fun. Be creative with your fundraising ideas and make sure your donors are involved. Donor involvement can really make a great difference when it comes to adding spice and flavor to attracting donations.

These golden rules can motivate donors and build trust. Be sure to be consistent with your efforts because these rules will be useless without consistency.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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