Fundraising Advice for Beginners

Fundraising Advice for Beginners

If you are just a beginner in the field of fundraising, then it is a wise idea to learn about what others have done before you. This article presents some practical advice for those who are just starting out in the fundraising world:

1. Consider tried and tested methods.
Are you one of those people who are not interested in doing things that have been done in the past? If so, then you might be missing out on something good. Just because something has been done before, it does not necessarily mean that it would not work any more. Sending out letters through snail mail might sound old-fashioned, but there are many people who would actually appreciate receiving a printed letter instead of an email. They would be excited to see what you have to stay, and who knows? They just might respond to your request.

2. Do not be afraid to take risks.
There is no such thing as “guaranteed success” in fundraising. There will always be risks, and that is okay. Remember that behind every big success is a small, risky idea. In other words, do not be afraid to innovate and to take the plunge. Go out ont that limb! If you are not willing to be risky once in a while, then that only narrows down your opportunities for growth and success. And that would put you in a bigger risk than you started out with in the first place.

3. Be aware of jumping on the bandwagon.
This is a tricky one. What worked for others may not necessarily work out in the same way for you. Take the case of the Haiti earthquake a few years back, for example. After the quake, Red Cross was able to raise millions of dollars through text messaging. All of a sudden, hundreds of other organizations were eager to try the text donation method. The same goes for the “yellow wristband” phenomenon. When they became popular, almost everybody wanted to print out their own wristbands in different colors. In both cases, the trend quickly became old and outdated. That is what happens when everybody seems to be doing the same thing.

So now, which path should you take -- the old-fashioned way or the latest big thing? The secret lies in being able to strike a balance between the two paths. On one hand, an old-fashioned method (e.g. snail mail) does not necessarily mean it is outdated and wouldn’t work. On the other hand, the latest fad -- as popular as it might be today -- might just as quickly be gone tomorrow. Whichever way you go, there will always be risks. Still, you should not let those risks hinder you from trying. The bottom line is to be aware of the best practices (both old and new); nevertheless, do not be afraid to carry out some new fundraising methods of your own.

Australian Fundraising

Written by : Australian Fundraising

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