The Old And New Fundraising Tactics

In this day and age, technology has made fundraising much easier as organisations can reach out to prospect through various methods such as using mobile device, social media and many others. While adopting modern tactics can help you gain a competitive advantage, it does not necessarily mean you should take old tactics for granted. Good fundraisers do not necessarily use new tactics rather they choose to listen to their audience and experiment with available tactics. Seasoned fundraisers also know that the luxury of experimentation may not always be possible. It is imperative that you start with the basics so you will know which strategy works for your prospects. Without a doubt rules have also changed in fundraising.

It is also necessary to evaluate both old and new tactics as this allows you to give fair consideration. Although it is tempting to use the latest and greatest technology, your organisation should not also lose sight of traditional but effective ways of attracting donors. It is still important that you evaluate both old and new approaches for you to find out which ones work for you.

Old Tactics

Events:Invite prospects to a fundraising event such as walks or galas. This approach has been an effective fundraising tool for many years. Fundraising events provide donors a venue to interact and learn about your organisation.

Direct Mail: Most organisations still consider direct mail an effective way to communicate with donors. Aside from the fact that it is a less expensive tactic, it is also considered effective. Older donors also prefer direct mail. When using direct mail as a tactic, make sure you compose a fundraising letter that creates a powerful impact on your prospects.

Door-to-door: While the use of door-to-door fundraising has diminished over the years, many organisations have still utilised this approach successfully.

New Tactics

Online Videos:These days online videos are an effective tool in educating prospects. Since it is easy to creat, any organisation can spark a viral campaign if proper techniques are employed.

Social Networking:Almost everyone turns to social media when it comes to finding out about the latest event because this is the venue that increases awareness. If you are going to use this as a medium for gathering supporters, you will be able to expand your geographical reach as your audience is most likely to recommend your product or brand.

Blogging:Another tactic that provides a way for organisations to communicate with existing donors and new prospects is through blogging. It has become an acceptable communication tool that allows donors to know more about the things your organisation can offer.

Australian Fundraising

Written by : Australian Fundraising

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