Maximize Volunteer Retention With These Strategies

door 14530 640Volunteers are filled with enthusiasm the first time they participate in a fundraising event. However, the short-lived excitement that volunteering brings lead volunteers to quitting. There are many reasons volunteers decide to quit even when you share the same goal. As a leader, you need to find out what your volunteers’ concerns are so you will be able to find out how you can increase volunteer retention.

Why volunteers quit?

Before you come up with a sure-fire solution to the problem, it is important you know the reasons your volunteers quit. Keep in mind that happy volunteers are more likely to keep on doing what they are doing. They will have a sense of satisfaction and fulfilment knowing that their volunteering efforts are for a good cause.

1. Lack of professionalism

2. Poor communication

3. The skills of your volunteer do not match with the assignments and tasks

4. Absence of strong leadership

5. Lack of feedback

6. Failure to recognize the value of volunteers

7. Lack of flexibility with scheduling of volunteers and other opportunities

8. More unnecessary than productive meetings

9. Lack of training

Make Your Volunteers Feel Empowered

• Make sure volunteers are engaged in meaningful tasks and opportunities.

• Provide updates to volunteers about your fundraising and the tasks you have accomplished.

• Make all of the necessary resources available for volunteers so they can complete the work.

• Share inspiring stories that show the importance of volunteers in the success of an organisation.

• Keep volunteers informed about new opportunities that can encourage volunteers to utilize their strength.

Provide Orientation And Training

• Post a clear job description

• Conduct an orientation that outlines the organisation’s roles, programs, mission and staff introduction. When     volunteers understand your organisation, it will be easy for them to help you accomplish your goals.

• Provide ample training to your volunteers so they will have sufficient knowledge about the tasks they need to fulfil.

• Make sure your assigned tasks and responsibilities are based on your volunteers’ qualifications.

• Communicate with your volunteers so they will have an idea of the tasks assigned to them.

Supervision And Follow Up

• Make sure your volunteers have adequate supervision so all of the tasks are carried out based on your expectations.

• Provide assignments that are flexible by searching for a schedule that work for each volunteer.

• Have volunteers complete a satisfaction survey so you can gauge their commitment level. This way, you will have ample time to make necessary changes when it is necessary.

• Watch for signs of volunteer burnout. Your volunteers are more likely to experience fatigue if you are overusing them. If they are given too many responsibilities, hours or shifts you will not be able to get the result you are looking for.

• Get to know your volunteers’ strengths and weaknesses and the reasons they joined your organisation. 

Reward Volunteers

• Make sure you acknowledge the efforts of your volunteers by saying thank you. This simple but ongoing recognition means a lot to your volunteers.

• Offer perks to volunteers during a volunteer appreciation event. Some perks you can consider include a free admission or a free meal.

When volunteers are rewarded for your hard work, they are more likely to repeat what they are doing. With these practices, you can also increase volunteer retention and double your fundraising success.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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