What Is Fundraising Without A Goal?


goal 20121 1280Anyone who wants to reap success from their fundraising efforts needs to set a goal. If you have received an advice that goal setting is no longer necessary in a fundraising program, your organisation might be headed in the wrong direction. This is one of the most common misconceptions of people who want to venture in fundraising. If your organisation does not have any goals to accomplish, you will be confused about the purpose of your efforts. For instance, you are running too many campaigns, but it seems they are not getting anywhere. Something is missing and it can be due to the absence of proper goal setting. Establishing a fundraising program can be a tedious process as it involves group effort. If you are not sure where your fundraising campaign is going, your organisation will most likely become unsuccessful. Even if you have a goal, your fundraising campaign may also stand a little chance of accomplishing them if:

• The goals you set are unrealistic.

Everyone aspires to embrace overnight success, but this is not feasible. Instead of aiming for instant success, work on a slow and steady pace, making sure that all group members have contributed to the campaign. No ideas are too little or too big if all of the members of your team make an effort to accomplish the goal. If you want volunteers to stay motivated, you need to start with yourself by focusing on your goal.

• The goals are not supported by group members.

Proper goal setting involves all group members. You cannot simply come up with a goal and expect your group to support it without consulting them. When setting goals for the campaign, you need to gather your volunteers or team members so you can discuss options. You should share the same goals with your volunteers so you can explore options and accomplish the goal together.

• The goals do not have any action plan.

You may have too many goals in mind, but the problem arises when you discovered that you do not have enough tools and resources to accomplish such goals. This is going to be an issue because it is like trying to reach an unknown destination without a road map. Everything becomes blurry and unclear. Before you set goals, make sure you have enough resources and tools to ensure your goals are going to be accomplished.

• The goals do not reflect the campaign’s primary objective.

If your goals do not coincide with your campaign’s objective, it can also be a complete disaster. Make sure you are familiar with your organisation’s main objective because from there, you will be able to set a realistic goal that will work for the rest of your team members and organisation.

Your fundraising campaign can become very successful if your goals are properly set and accomplished. It does not have to involve any complicated tasks so long as you know where your organisation is heading. Discuss options with your team members and settle differences during meeting. Get the right tools and resources and make sure that you get all of your team members’ ideas.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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