What Do Successful Fundraisers Have In Common?

success 479568 1280Ever wondered why some fundraising campaigns are successful and others are still struggling? Is there really a special formula that creates a perfect fundraising blend? Competing for supporter’s attention is most likely a challenging job for every fundraiser. You need to be good at the creative department and should always think outside of the box. Of course, you can’t always come up with a brilliant idea on the spur of the moment. There are times when your ideas just don’t seem to work.

All successful fundraising campaigns have 4 things in common:

1. Powerful Images

2. Dynamic Subject Lines

3. Compelling Story

4. Clear Call To Action

How to get the right mix?

• Focus on your audience.

It will be difficult for you to create a compelling story if you don’t know the type of donors or audience you are going to target. Make sure the story is not vague if you want to develop a compelling content that summarizes your campaign’s true objective.

•Create a theme and develop a campaign.

Avoid fancy campaign themes. Develop a campaign theme that allows you to convey your main idea. The theme can either be carried out through your subject lines, donation forms or email content. It can also be your tag line. Make your tagline short but interesting.

•Invite a spokesperson.

A good story will remain untold without a good spokesperson to tell your story. You can either appoint your program director or someone who has made a powerful contribution to your organization. The type of spokesperson you are going to appoint will also be dependent on your theme. You can also brainstorm with your team for you to find out which is more suitable to tell your organization’s story. The kind of story you create should allow people to react and make a connection. More often than not, people are more inspired to give based on how they feel.

•Concentrate on one clear call to action.

In every fundraising campaign, calling for the audience to make a donation is considered a clear call to action. You just need to highlight the importance of making a donation with the use of narrative, video or images.

•Add some incentives.

Aside from regular messaging, you can also add some incentives to make your campaign more interesting. Some of the effective incentives you can use are gift premiums, matching gift challenge, gift memberships and others.

•Include giving levels.

A donation form should feature donation levels with corresponding amounts. You can also use online software and add brief descriptions of the donation form. The description should appear when someone chooses a level.

•Make your subject line engaging.

The first thing that your target donors, volunteers and audience notice is your subject line. This is considered the gateway to getting your email opened. Your subject must coincide with your campaign’s theme. The subject lines must also be optimized for mobile devices. Make sure you limit your subject lines to 34 characters or less because most smart phones only have the capability to display five or six words. Your subject line should have a strong appeal to your audience so it will be remembered.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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