Essential Cs In Crafting A Fundraising Campaign

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Donors can create an emotional connection if your fundraising campaign tells a heart-warming story about your campaign's mission and vision. In telling a great story, you need to go beyond writing a plot. There are 5 Cs to keep in mind so donors can see the potential of your campaign. If one of the elements is missing, you won't be able to convey your message effectively. Donors will have a hard time trying to find out what really your mission is and instead of getting a decent number of donors to support, you end up getting nothing.  

Five Elements That Give Your Campaign A Strong Impact

Content

Email fundraising is a powerful tool that can bring donors together, but it also comes with a caveat: if it is done correctly, you won't be able to attract donors. Storytelling should have elements that can provide a strong appeal to your campaign. This is where the content comes in. When crafting a story, consider your donors' feelings, thoughts and actions. This way, you will be able to uncover your story's main objective and its true message. 

Connection

Generic emails never work because it does not add a personal touch to the messages. A fundraising campaign is not just asking money or donations, you also find people who are on the same wavelength as you are. If you are going to take the short route and skip personalizing your messages, you are also missing out on the opportunity to gather people with the same objective. Canned messages don't create a connection. In fact, your campaign will become another 'solicitation letter' if you don't make the effort to hook in your readers. 

Characters

Think about your source of inspiration in creating a fundraising campaign. It can be anyone whose lives have been touched by your fundraising program. When readers can relate to the characters of your fundraising story, creating a connection becomes a natural thing. It does not require effort or special techniques. 

Conflict 

This element is as equally important as the first three elements. Conflict makes the story more interesting. It urges readers to respond or take action. You can combine call to action and conflict so your story will have a greater impact on your readers. 

Call to Action

This is the last and most important element in telling a fundraising story. In this element, you encourage people to resppond or do something. There are various ways that this can be done and it should be specific andactive.Avoid vague call to action which will only send confusion to your readers. You need to be as clear and concise as possible so your readers will be able to get the message you are trying to send them. Don't forget to include a donate button, which is often missed out by fundraisers who opt for email fundraising. The'donate now' button is a straightforward option for potential donors to become part of your organization.

There are different ways you can tell a fundraising story. However, you tell the story, it is important that these elements are included so your donors stay emotionally connected to your organization. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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