6 Tips For Boosting Your Online Fundraising Efforts

puzzle 210788 1280For fundraisers who want to see significant growth in their fundraising efforts, using various social media channels are the way to go. In fact, it is one of the easiest ways to reach out to prospective donors. However, not everyone who uses social media platforms has emerged victorious. Like any other approaches, you need to find an appropriate niche and never ignore best practices. Seems easier said than done? Even if you are starting a fundraising campaign from scratch, you can still make a great difference using some simple yet effective approaches.

1. Create an attention-grabbing website.

If you want to get people to support your fundraising campaign, you need to make them feel your campaign does exist. Sending fundraising letters to prospects without helping them understand the essence of your program will make the entire efforts useless. You should start with creating a responsive website that donors can check out. Use some appealing imagery and consider your website as your campaign’s virtual journal: it should tell a story.

2. Less is more.

You don’t have to smother your website with lavish designs because one thing that really matters to your donors is how you present your objective. Remove any unnecessary features and focus on the essentials. If your website, make your donors click on too many options, they might easily miss out on the real cause of visiting the page in the first place.

3. Add touching imagery.

Compelling images are part of your website’s content. Make sure you bank on great images that are highly related to your website. Avoid too fancy photos that have nothing to do with what your campaign is trying to convey. Get something that is touching and engaging.

4. Make sure it’s mobile-friendly.


Since most websites can be accessed through various mobile devices, you should join the bandwagon so you won’t be left behind. Take advantage of the advances in technology and make sure your website still looks great on mobile devices.

5. Build a brand.

A fundraising program is tantamount to putting up a business. It needs to be branded for people to recognize your mission, vision, purpose and objective. However, it is not easy to build your brand because you need to take a few things into great consideration such as the logo, imagery, name and many others. One mistake and you end up losing your chance of creating a winning fundraising program.

6. Use social proof.

Social proof can be used as an effective weapon in encouraging donors to support the cause. If you supply pictures of the program’s success, your prospects will be convinced that your program can create a positive outcome. Some of the essential information you should include are the amount you raised, your fundraising goal and the number of donors. Using Social Proof is ideal for new fundraisers as it helps build confidence.

Online fundraising is both fun and challenging. If you don’t know where and how to start, you may easily give up at the first sign of difficulty. The Internet can either make or break your plan of promoting success. This is why you need to carefully choose the effective weapon that can help you win your fundraising battles.

 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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