6 Questions That Will Help You Get Your Target Donors And Supporters

hands 543593 1280Fundraising is both fulfilling and challenging. It is fulfilling because you get to help your community in raising money for their needs and challenging because you have to define your target donor for the fundraising event to be a success. Even if you have a good objective for your fundraising campaign, it will not be executed properly if you miss out on including one essential element in your program: the donors. Sending fundraising letters is not enough for you to get all your target supporters. You will need to do more than just letting prospects know you are trying to raise money. You have to keep in mind that the only way you will be able to get more donors and supporters is when your prospects are aware of your cause. 

6 Questions That Will Lead You In The Right Direction:

1. What specific actions do you expect from your target audience?

Do you want your prospects to donate money to meet your objectives? Do you want them to get involved in the event and take part in the activities that your program may have in store for them? Regardless of how you can get your target donors to respond to your fundraising campaign, make sure that these goals are realistic. Whether you want them to educate others or volunteer for an event, knowing their desired actions will help you adjust and make the right decision.

2. What groups are most likely to respond to your fundraising campaign?

Determine which demographic groups are going to give you a positive response. The factors that must be taken into consideration include gender, age, income level, education, occupation and location.

3. How does your target audience perceive your campaign?

The factors that should not be overlooked are the personality types, lifestyles, behaviors, attitudes and values of your target audience.

4. Do you see any frustrations or challenges in your target audience?

If you come unprepared for objections, you may consider getting some supporters a big challenge. However, if you know how to handle objections and find out more about your target audience’s concerns and frustrations, you can easily adjust and determine how you can be of help to them.

5. What are the benefits of the fundraising campaign to your target audience?

Determine the factors that will motivate your target audience to support your campaign. Find out how the campaign can benefit them and work your way to fulfilling their needs.

6. Can you easily tell that you choose the right target audience?

You will not only be investing your time in selecting your target audience but your efforts as well. Make sure your target audience understands what your campaign is all about. If they are able to get the message you are trying to convey, you have definitely picked the right audience.

One of the toughest parts of fundraising is trying to define your market. There will be a series of trial and error before you can get a positive response from your target audience. In spite of the challenges you will face, getting donors to support your campaign will make everything worth your efforts.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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