How To Ensure Fundraising Success Through Social Media Engagement?

ipad 527611 1280Aside from sending letters to prospective donors, another way you can increase the number of supporters is by means of maximizing social media engagement. These days, many people are relying heavily on various social media platforms to obtain the information they need and these platforms have millions of subscribers or members, it will be easier for you to reach out to prospects. However, you need to use the right approach so you can get remarkable results. You may be using social media for your fundraising campaign but if it is not updated, the effort will be useless.

Improve Your Marketing Efforts Through Social Media:

1. Create a plan.

Social media is pretty much the same as traditional channels. You need to start with a plan so your fundraising tasks are carried out based on your expectations. The rule of thumb for utilizing social media is consistency. Make sure you post status updates regularly and your members are aware of your cause. If there are upcoming activities, your prospects must be informed about them.

2. Choose a platform you can effectively use for your campaign.

There lots of platforms for you to choose from but not all of them can be useful for your target supporter. When selecting platforms, see to it that you choose the type of platform that gives you the ability to reach out to your prospective donors.

3. Create achievable and realistic goals.

If you are new to using social media for your fundraising campaign, don’t expect big results because it will only breed frustrations. For instance, if you have set up a Facebook fan page, don’t immediate expect to get thousands of followers in a week. Don’t forget to measure your progress and there are several ways you can do so such as the ‘total reach’, ‘likes’ and many others.

4. Schedule posts and other updates.

Fundraising entails a lot of responsibilities and social media engagement is just a fraction of your tasks. You can manage your social media accounts by creating a schedule but you need to see to it that you stick to these schedules.

Elements Of An Engaging Fan Page

• Inspiring stories.

When it comes to social media, telling stories that create emotional reactions is a good way to capture your prospects’ attention. When supporters feel they can relate to your organization, helping will become a rewarding feeling for them. Enhance your stories with relevant photos so it will have stronger impact on your followers.

• Engaging content.

Give your supporters something to look forward to everyday. Share fundraising insights regularly and provide updates on the latest events. When your audience is involved, it is easy to grab their attention and capture their interest.

• Winning cover photo.

A picture tells a story minus the words. If prospects stumble upon your page and they see a great cover photo, they will sure check out what your page can offer.

• Responsive page.

You may be constantly sharing informative and engaging content, but there is no point doing so if you are not going to respond to members’ comments. Make your page interactive by liking or responding to comments.
The fundraising letter says a lot on your program’s objective. This is why you need to be keen on details and make an effort to ensure that the letter is interesting to your prospective donors. If you are new to sending a fundraising letter, take your time because a winning letter can go a long way in making your campaign a huge success.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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