5 Mistakes That Sports Club Fundraising Should Avoid

football 566030 1280Sports club fundraisers are facing a huge responsibility and getting supporters for their program is just a tip of the iceberg. However, there are fundraisers that seem to consider fundraising a walk in the park. Is there really a secret formula to a winning sports club fundraising event? For starters, there will be a series of challenges that will make fundraising success elusive. It usually starts with getting the right supporters for your program. Before you get some supporters, you may want to look into these common mistakes that fundraisers make so you can create an effective fundraising campaign:

1. Failure to establish long-term relationships with stakeholders and board members.

Ever heard of emergency fundraising? While every fundraiser aims for a sense of urgency, keeping a strong organization should involve working together as a team. When calling members for meetings, don’t let your conversation revolve around money or the methods to use for raising money. It should be focused on your fundraising campaign’s core values and mission statement.

Discuss how the community can benefit from the event. If you are going to put pressure on your members to raise money over a short period of time, your campaign is bound to fail because you are not giving your members a pleasant fundraising experience.

2. Focusing more on quantity rather than quality.

When asking members to get some valuable contacts, make sure you provide them one task at a time. If they make too many calls and only get little contributions from prospects, you may have to change the way things work. Analyze which part of the job you need your members the most. When you make the most out of their skills and talent at the right time, you have nothing to lose and more to gain.

3. Relying heavily on cold calls.

Sending members out on cold calls will only increase the likelihood of failure and rejection. Instead of encouraging them to complete the task, you are discouraging them especially if they have already been rejected so many times.

Make the task more fun for them so they will have a pleasant experience to treasure the next time you organize another sports club fundraising event. Send them out on calls that will give them an opportunity to get to know your organization’s views and mission. Once your members have already developed their confidence, you can give them more formal solicitation calls for your sports club.

4. Giving prospects an impression that you are only “asking for money”.

Unfortunately, members who have not thoroughly understood what fundraising is all about will most likely confuse it for merely asking for money. This is why friendship is not built especially when they are unclear with the organization’s goal. Your role is to help your members understand the importance of fundraising not only to help your sports club but also to establish long term friendship.

Stop focusing on the act of soliciting. Instead, get members to focus on the bigger picture, which is the value of sharing and interacting with like-minded individuals. You should also teach them to find ways to express their gratitude to the donors who made the event possible. More often than not, this is the fundraising cycle usually missed by members.

5. Lack of preparation.

It is never easy to raise money for a sports club. You can face a series of challenges and giving up seems like the easiest way out. When your organization lacks structure and proper training, the event will be a complete failure. You need to keep in mind that your members still need proper training for them to understand the philosophy of fundraising.

If you don’t set clear goals and you fail to create a systematic organizational structure, you will sure find it hard to get some committed members. Whether your goal for raising money is to buy new sports equipment or to send off players to an event, you need to be very specific with your goals so your members are aware of their roles.


Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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