3 Tips For Increasing Parent Involvement In School Fundraising

school 649384 1280Getting parents involved in fundraising programs is a challenge for most school fundraisers. Aside from teachers and students, the parents are also considered a crucial component of the fundraising event’s success. Schools should give parents every good reason to participate in the fundraising activity, but this is easier said than done. If you want to get more parents involved, these tips will serve as your guide:

1. Spread the word.

When parents are informed about the school’s intention of organizing a fundraising event and the impact of their contribution on the success of the event, they will sure think about joining in the event. Avoid focusing on fundraising. Instead, highlight your objective for organizing the event. Aside from keeping parents posted through bulletins and flyers, your school can also add a personal touch by sending out communication using letters or emails.

The essential information you should include in the parent letter are the selling dates, type of fundraiser, goals, mission statement, pick-up or distribution dates and contact information of point person. Make sure your letter sounds enthusiastic and engaging so parents will be more interested in knowing what the school fundraiser can offer.

2. Give parents an easy task.

Sometimes, parents are reluctant to get involved in fundraising activities because they think it will take a large chunk of their time. However, when you keep things simple, you are more likely to reduce their usual excuses of not joining. Make volunteering meeting fun for them and be creative with the posting of information. As much as possible, you should repeat the information and vary your communication. Some of the effective forms of communication include emails, posters, message boards and flyers. You can also post updates on your community website because in case they miss out on reading your emails, they still have other options to obtain information about the event.

3. Make parents part of your team.

Parents should know the reasons for organizing the event. If they don’t know your purpose, you may have a hard time motivating parents to volunteer in the event. If you are clear and everyone in your school is involved including the principal and teachers, parents will be encouraged to join the fundraising event as well. During meetings, ask them to share their ideas and creative inputs. This is a way to show them that you do appreciate their involvement.

Ways parents can help in the fundraising event:

• Help teachers and students decorate the classroom for the event.

• Tutor or mentor students.

• Monitor lunchroom or playground,

• Organize workshops for students,

• Prepare letters and campaigns.

• Become one of the judges at a science fair.

• Assist kids with special needs.

• Prepare foods for the fundraising event.

How to confirm parents’ commitment?

Ask parents how much time they want to dedicate for volunteering.
Parents don’t have unlimited time to give their full attention to the fundraising event. They also have other things to attend to. If you want their commitment, you should start by asking the amount of time they are willing to share for the event. This way, you will know the specific task you are going to assign them.

Students are more motivated to participate in the event when their parents are also involved. Start small. It can go a long way once you are consistent with your efforts.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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