8 Key Steps To Successful Fundraising: Step 5 Of 8

Step 5: Assess The Services That Your Program Has To Offer

1. What is the main objective of your program?yes 593833 1280
The services that your organization offers will reflect on its main purpose or objective. Setting an objective will help you stay in the right direction and if something is not working, you can just go back from where you have started and re-assess things. With this, you can avoid costly mistakes before you go any further.

2. Is there part of your program you want to expand or improve?
If some of the services do not match your program’s objective, you need to create a strategic plan to improve existing systems. It is necessary that you answer this question truthfully or you won’t get to the bottom of the issue.

3. Have you identified your target audience?
This should include your geographical range and the type of people you wish to attract. You can’t move on to the next step without properly identifying the group of people you wish to be part of your program. Your target audience will be your basis for selecting the right fundraiser.

4. Do you know how to measure the progress or success of your program? Do you have the right tools and systems for monitoring your program?
You won’t know when something is not working if you can’t measure your program’s success. You need some reliable tools and systems so you can stay on track. With these systems, you can address problems before it gets worse. In case you don’t have the right tools to promote a smooth-sailing process, you need to get these essential tools because they are going to be a huge help to make your program work as planned.

5. What are the approaches and techniques you consider effective in maintaining the program within your organization? Do you provide ample training so all group members are familiar with the ins and outs of the fundraising campaign? Do you provide software or additional training materials so members can bring out true potential?
The internal processes are vital to your organization and behind these processes are strategies that are put together by all the members of your organization. In this question, you need to highlight the process that makes the organization work effectively.

6. Are your key constituents fully aware of your organization’s program and goals? Have they identified its strengths and weaknesses?
Your constituents must also be fully aware of your organization’s main goal. If they know that some programs deviate from your organization’s objective, corrective actions can be done before you proceed with the additional steps.

7. Are there additional programs you wish to include in your organization? Do you have the resources to do this?
Once you have answered question #4, you will be able to determine if there is a need for additional programs. If you answered ‘yes’ to this question, you need to find out how you can obtain new programs for your organization to improve. If resources are scarce, think how you can expand them.

8. Does your new program match your mission?
While adding new programs can help you improve your organization, it is still imperative that the new program coincides with your mission or you will have to re-do everything.

Evaluating your organization’s services will help you come up with an effective approach. Your key constituents and group members will also be more confident to put their trust in your organization as you are keen on highlighting its strengths and identifying its weaknesses.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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