8 Key Steps To Successful Fundraising: Step 3 Of 8

Step 3. Learn More About Your Key Stakeholdershands 423794 1280

1. It is not enough that you know the strengths and weaknesses of the group because aside from the people within your organization, you should also reach out to people who will also serve as an instrument of your organization’s success. They are often referred to as clients, constituents, donors, supporters, volunteers and funders. They are considered the pillar of your organization. Without whom, your goals won't be achieved and your plans for the organization will not be executed.

• Provide key stakeholders with an overview of your organization including its purpose and goals.
• Bank on a good promotional material not only to raise awareness but also to let stakeholders know that you are serious about organizing a fundraising event.
• Share your views with the donors or clients and the role they are going to play to make the event effective.

2. Conduct a survey to stakeholders so you will determine the things you should improve in your organization and the ones you should maintain. These following survey questions are going to help you get all the relevant information:

• What do you think is the primary purpose of the organization?
More likely than not, a stakeholder who has not been updated of your organization’s mission and vision statement won’t have an idea what you are aiming for. However, if your foundation is organized, the stakeholder is aware that your foundation is not just asking money, but raising cash for a good purpose.

• Are there problems within the organization that may deter its success?
It is every stakeholder’s right to choose an organization which they feel is clear with its purpose. This is why asking them about the challenges they may have observed in your organization is one way to nip problems in the bud.

• Do you have suggestions for the improvement of the organization?
Your stakeholder’s opinion matters because if they do not see that you are sticking with your organizational goals, they will see no point of supporting your organization. With this question, you will be able to determine the things that need improvement.

• How do you compare the organization with others providing similar services?
Your organization should have a deeper sense of perspective so it can stand out from other organizations with similar services. When you ask this question to stake holders, you can easily identify the reasons your organization is worthy of their support.

3. Once you have determined the hits and misses of your organization, you need find out how you can improve it. When stakeholders are aware of your conscious efforts to improve your group, they will not hesitate to continue their support.

After you obtain insightful ideas from your stakeholders, you will know how you can improve your organization so you can retain existing supporters and attract new ones. Every organization strives on achieving one goal and the key stakeholders play a crucial role in its success. This is why, you need to take good care them by ensuring that they see some significant improvement in your organization.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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