Fundraising is a rewarding experience because of the benefits that you obtain from helping people and getting support from your cause. However, there are organisations who end up doing everything themselves and the lack of support group breeds frustration. Simply forgetting to thank your volunteers can also hurt your fundraising organisation as this will result in losing them. Before you run a fundraiser, keep these 7 common fundraising problems in mind.
1. Setting unrealistic goals
What is the first thing that comes to mind when running a fundraiser? Is it about making a fortune or is it about gaining thousands of supporters? Whatever the reason for your decision to run a fundraiser, make sure it benefits your members, volunteers and donor as well. Setting goals does not equate to working 24/7. It means delegating tasks and setting realistic dates that members can follow.
2. Running the same fundraiser
You may be tempted to repeat the same fundraiser due to its success, but being repetitive can have a negative effect on your organisation. Changing fundraisers is a good idea because it provides additional choices and variation to donors who are exploring options. Keep in mind that you are not the only school that is thinking of running a fundraiser.
3. Underestimating kid's role
School fundraising becomes more meaningful when kids are involved. Teaching the value of taking responsibility to kids will open opportunities to make a difference in ways they know. Fundraisers that allow children to play a role are a great idea.
4. Not sharing the tasks
Doing all the work yourself is not a good idea because it increases the risk of not accomplishing the goal. Let kids, parents, teachers and school staff participate to make the job easier.
5. Not being transparent
Trust and transparency are important in ensuring fundraising success. If you are unsure where the funds are going, then it will be difficult for you to earn your supporters' trust. It is important that the public knows how you are using the money. Once prospective donors know about your plans, it will not be difficult to win them over.
6. Forgetting to thank your volunteers
Fundraising is a serious business and it requires a strong support group to accomplish long term goals. It is imperative that you thank donors as way of letting them know you appreciate the efforts they put in to ensure fundraising success. Volunteers will not hesitate to offer their help when fundraising time comes around again.