Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Billy G's Gourmet Cookie Dough - Gold Coast Promotion Winner

Billy G's Gourmet Cookie Dough - Gold Coast Promotion Winner

Congratulations to the winner of the Billy G's Gourmet Cookie Dough Gold Coast winner, Peta Lane from Orana Heights Public School. You've won a 7 night holiday staying at the world renowned Sea World Resort & Water Park for two adults and two children including entry to Sea World, Warner Bros. Movie World, Wet N' Wild Gold Coast and Paradise Country during your stay with the choice of either $1,000 cash or a $1,000 airfare voucher.  

4 School Fundraising Ideas That Guarantee Success in Australia

4 School Fundraising Ideas That Guarantee Success in Australia

Fundraising activities remain as the top method in generating funds for various academic projects and programs. In Australia, thousands of dollars are generated every year from different events organised by different schools in the country. This benefits countless schools and students in terms of academic programs and support that are as greatly helpful for their education.

What Makes A Successful School Fundraiser?

There are different determining factors for a successful fundraiser, depending on the type of activity and its general goals. However,there are common metrics at which fundraisers success is measured. This includes programming, participation, and profitability.

Programming for a successful school fundraiser is one that is carefully thought of and well-loved by the participants. These programs are not only feasible activities to raise money but they also provide value to the participants and one that they really enjoyed being part of.

The number of sponsors and people who participated in your event is an indication of its success or failure. If you have reached your target number of participants or more, then you were definitely successful.  

Finally, and perhaps more importantly, the amount of money you raised in the fundraiser or activity and the money you have left after deducting costs and other expenses.

Top School Fundraising Ideas In Australia

Among the many types of school fundraisers that you can organize in your schools, there are some that have been proven and tested to yield a successful outcome. These fundraiser ideas were utilised by many schools in Australia and have helped them greatly in getting the money they want to raise.

1. School Fun Run

Some may think this is already old school, but fun runs remain to be among the top fundraiser ideas that guarantee success and profitability. Its programming and preparation are very easy and people are really interested in running to help a good cause. As well, it requires no big money up front so there’s no need for a starter fund.

2. Cookie Dough Fundraiser

In Australia, cookie dough fundraising is among the top choices in fundraising campaigns with the potential to yield big profits. Billy G’s Cookie Dough, one of Australia’s favourite fundraiser is an order form drive, there’s no upfront costs making it easier for organisers to start.

3. Raffle Fundraisers

Raffles are very easy to organise and can be started with no upfront cost, as well. It works by selling raffle tickets at specific prices which will be drawn on a specified date. Winning tickets receive prizes from the organisers.

4. Colour Explosions

Colour Explosion is a fundraising activity that is very much growing in terms of popularity. This dynamic, interactive, and colourful event is very popular among schools Australia wide. Safe and colourful vibrant powder is thrown over the children while they walk or run through a course. Australian Fundraising will put big smiles on over 400,000 students this year.

7 Success Factors In Fundraising Planning

Planning a fundraising can be pretty challenging, especially for newbies. Experienced fundraising organisers understand that there are certain factors involved to ensure that any fundraising plans will push through successfully. As well, it ensures that no matter what hitches surface along the way, will be immediately addressed and resolved.

By understanding these success factors and making the efforts to achieve them, you are greatly reducing the chances of failure. In the end, this benefits not only the organisers but everyone in general including and most importantly the cause and the participants of the activity.

Success factors needed for planning a fundraising

Here are the different factors that impact your fundraising planning and which are highly valuable tools in achieving your goals.

1. Inspiring vision and a worthy cause

Fundraising should be more about the cause and vision of the campaign than about the organisers, participants or the activity. Although these things are also very important. All else will fail unless your vision for the school or community is really worthy of the time and investments of people. That being said, it is important that the community understands the vision and goals of the campaign and that they develop a special interest in the cause.

2. Organisational leadership

Unless you have someone to lead the campaign with the right skill sets in events organising, you are at risk of failing. Organisation leadership is a technical skill that is developed overtime. It is the ability to handle all phases of the event effectively and the skill to gather and instruct the right people to help you in your cause.

3. Efficient planning methodology

The method of planning is obviously crucial in the planning stage of the campaign. Understanding the concepts of planning at different levels is very important. This means that you need to determine who will be the one to sit down during certain parts of the planning and what needs to be discussed. Involving a small number of people could limit the ideas while too many people may only cause distractions.

4. Financial management skills

Planning for a fundraising involves money management. You need to have a clear understanding of the expenses, income, fund sourcing, and other financial matters related to the event. Lacking the ability to foresee these things will limit your opportunity to maximize the campaign and raise sufficient money for your cause.

5. Spirit of volunteerism

Fundraising is not a one-man show. It requires the efforts of a group of people who have the heart and skill to facilitate and run an activity. An active spirit of volunteerism in the community or inspiring volunteerism among peers is important to get the right people on the ship towards a successful campaign.

6. Impactful public relations

Fundraising is all about people. Understanding how to communicate effectively with the general public is an integral part of fundraising planning. It is very helpful in recruiting volunteers, approaching potential sponsors, and reaching participants to ensure that the campaigns get as much support as possible.

7. Supportive community

All efforts in a fundraising plan can be wasted if the community is not responsive to the call of the cause. A supportive community is very important as they constitute the biggest part of the success of a fundraising activity. Having a community that understands and supports your cause makes planning easier for a successful campaign.

By knowing, understanding, and working with these success factors, there is a very slim chance for your fundraising activity to fail. Consequently, having the right strategy to ensure these factors is very important. Your fundraising success is as good as your planning and preparations.

9 Success Factors In A Fundraising Plan

9 Success Factors In A Fundraising Plan

A fundraising plan is always a challenge. It requires patience, persistence, optimism, and arduous work. You must look for people who share your vision and contribute well.

The success of your fundraiser is in the planning. You and your team should be focused because the goal is to raise the money you need for your cause. Because of this, you need to consider the following fundraising plan success factors:

1. The purpose of the fundraising event

Take a moment to decide the purpose of your event. It is common to have several goals. Once you determine the purpose or purposes of your event, the rest of the details are easier to formulate.

2. The money

Since it is a fundraising event, you should set a certain net amount you want to raise. The net amount is the money left after the deduction of all the necessary expenses. Everything in your event should be dedicated to raising money so that by its end, you have the money you want for your cause.

3. The event’s budget

This is a vital factor in planning your fundraiser. You should also think about setting aside a budget for unforeseen costs during the event. Keep your net fundraising goal in mind as you formulate your budget.

4. The target

You must also decide who is invited to participate in your upcoming event. Is it an event for students, parents, local community?

5. The event’s set-up

This is an area that involves the venue, the food, the entertainment,and the sequence of events that will transpire during the event.

6. The marketing strategy

Like any other new event or product, your fundraiser should reach its target audience. Through clever marketing, you have the opportunity to convince people that your event and your cause are worth their money and time. In spreading the word, use social media, emails, a fundraising network and word of mouth.

7. The sales strategy

You should have a process for accepting donations. Online fundraising is critical to the success of many fundraising events for accepting donations online. Don’t forget to assign someone who will organise information, both incoming and outgoing.

8. The practice run

Make sure that everyone is there when your team gives out the assignments ahead of time. Once each person knows what to do, you should give the flow of the event. If your event is large, you should have a practice run of everything to make certain that everything happens accordingly. Don’t forget to prepare for unexpected emergencies.

9. The clean up and expression of gratitude

It is always important to say “Thank you” to those who helped put together your fundraising event. Thank you notes mean a lot to those who were involved in the event, even if the task was very small. Donors appreciate this gesture. If they are happy after your event, you could ask them for help again on your next fundraiser.

The given fundraising plan success factors have always been helpful in organising school fundraisers. Even if everything seems tedious, do your best to engage with your participants and guests.

Enjoy the event. At the same time, use your social media accounts to promote and share the fun. The true success of your fundraiser is in the cooperation of everyone involved and in the proper execution of your fundraising plan.

Fundraising Planning: Tips To A Successful Fundraising Plan

Fundraising Planning: Tips To A Successful Fundraising Plan

Acting as chairperson for an upcoming school fundraising plan is difficult but doable. With organisation and planning, fundraisers can be successful and fun too.

Candy bars and car washes are yesterday’s news. Caring parents will buy almost anything to promote school spirit, but this doesn’t mean you’ll attain your goal.

Let’s explore how to plan a fundraising event that is innovative and attainable.

1. Clear & Attainable Fundraising Goal Setting

Help P&C members set a realistic financial goal for fundraising efforts. Knowing the precise dollar amount motivates the group.

What is your goal? Your goal is the reason your school needs funds, such as Formals for graduates or new uniforms for the soccer team.

Remember the adage – work smart, not hard? Here’s how the acronym SMART will keep your campaign on target.

  • S = Specific: Gather facts and set a specific dollar figure needed to accomplish your goal. For example, buying three new computers would cost less than an overnight train trip for the entire 7th grade class. Gather facts, i.e. cost of computers and software, to determine the specific amount of money your fundraiser must attain.
  • M = Measurable: It’s hard to determine success or failure for a wishy-washy goal such as raising enough money to pay for the senior prom. Maintain up-to-date records of income and expenses throughout the campaign. This provides a deeper understanding of what worked and what didn’t, so you can determine strategies for future fundraisers.
  • A = Attainable: Assess fundraising trends for previous years. What worked and what didn’t? Look at expenses vs. funds raised.  Estimated total hours vs. the number of volunteers (will you need more helpers?). Any problems collecting donation money? Does your goal amount appear attainable?
  • R = Realistic: Setting reachable goals will inspire the team to new heights. Unrealistic goal setting sets your group up for failure. Avoid getting over-ambitious, as it deflates your team’s self-confidence.
  • T = Timeline: “When” must you have the money to satisfy your goal?

2. Actionable Fundraising Timeline

All your good intentions will collapse if you fail to incorporate an actionable timeline in your fundraising plan. It’s critical to your success to detail what happens. A comprehensive timeline will prevent rushing to get things done at the last minute (working hard, not smart).

Let’s develop a sample timeline for the Formal at the end of May.

February: Establish fundraising team.  Note tasks, Confirm who will do what, i.e:

  • Create the website
  • Track sales and expenses
  • Find a venue and a band
  • Select your fundraising product(s)
  • Estimate expenses and determine the amount of funds needed
  • Organize a workable timeline


  • Team meeting
  • Order product (s)
  • Set up website promoting product(s)
  • Recruit parents to sell product(s)

April – May:

  • Team meeting
  • Select students to create flyers and distribute them
  • Promote the product(s)
  • Start selling the product(s)
  • Confirm the venue and the band.

This is just a sample. Adjust the timeline to fit your needs.

3. Realistic Strategies For your Fundraising Plan

A strategic plan provides direction when problems arise.

School fundraising success hinges on effective communication. Once you’ve determined what your school needs, how much money you need to raise and your timeline, schedule regular team meetings. Encourage volunteers to address any problems within the group that could keep you from attaining your goal.

Parents are the main target for your school fundraiser, but it could prove prosperous to hold an event that can encourage the kids to dive in, such as a School Colour Explosion event.

Promotion is an essential strategy of your fundraising plan. In advance of planned events, give the kids a letter to take home to their parents. For products, send any sales brochures, etc. home for the parents.

Have students distribute flyers in the local area and make effective use of social media. Set up a Facebook page to attract locals to your event. They can buy your fundraising product or make a donation.

If your school has a dedicated website, announce fundraising details on it and use Twitter for short updates.

An online presence is valuable, but face-to-face or telephone conversations will initiate valuable word of mouth advertising for your school fundraiser.

4. How to Plan a Fundraising Event: Ideas

Fundraising ideas that encourage the kids to play outdoors

Colour Fun Event

What’s better than a major event where the kids have so much fun with an an explosion of colour and receive rewarding incentive prizes for their efforts?

School Run4Fun Colour Explosion events are risk free and easy to run while they guarantee a high level of involvement from children as well as positive feedback from students, parents/carers and teachers.

School Fun Run and School Walk-a-thon

Though adopted years ago, school fun run events are still a favourite of many schools as it promotes physical fitness.

Participated by students, teachers, and parents, the event creates a perfect opportunity to bring everyone closer together and promote the school spirit.

Want to take your school run event to a higher level and generate more profits? Consider adding some colour to your event, as in a colour fun event.

Fundraising ideas that improve your children’s skills

Spelling Contest

Spelling and reading are important elements of the school syllabus. Make spelling and reading a fun adventure for your students by combining an educational spelling fundraising program.

This fundraising idea has been proven to raise substantial profits whilst also bringing educational outcomes for your students.

Fundraising ideas that get the whole family to dive in

Cookie & Biscuit Dough

Cookie & biscuit dough is an all-time favourite fundraiser as it is easy to sell and has no upfront costs. For kids, it is fun. For parents, it is a healthier form of food (compared to a bag of chocolate). Plus, who can resist the smell of cookies around your home during weekends?

5. Resources to plan your fundraising event

We’ve put together a resource that will help with your entire planning process. Download the free fundraising planning ebook here and prepare to spell success.



What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Whenever an event goes as planned, organisers are inspired to do more. However, success is determined by many factors: the number of attendees, the money raised and the donors acquired. For new fundraising organisations, the entire process is not easy. You need people to execute your plan. You also required creating a strategic plan so you will know what you should do if faced with a problem.

In determining the success of the event, it should start with how staff and volunteers are helping you organise the event. Are they responsive? Do they make an effort to provide their creative input? The success of the event is not determined after the event but before and during the fundraising event. There is only a little chance of succeeding in fundraising if volunteers are not cooperating. Failing to acquire donors will also reduce the chance of succeeding in fundraising.

What to do to ensure success?

Provide training to new volunteers: Leaders cannot expect volunteers to know their role in an instant. They need to learn the ropes before you send them out on a mission. They should understand the role they play. They should be aware of your mission, vision and objective. Hiring volunteers for the sake of adding people to the group without profiling them will only result in prioritising quantity over quality.

Communicate regularly: Communicating with your volunteers or staff will also help you deal with problems that may serve as a deterrent to the success of your fundraising event. Identify the obstacles that are stopping you from achieving your goals. Discuss with the team how you can overcome these problems. If time is one of the issues your volunteers are facing, ask them about the most convenient time they can volunteer.

Use social media: Never underestimate the power of social media as it can provide a great way to reach out to people who may be interested in supporting your organisation, but may not have the time to express their interest personally. Keep your page up to date so followers will know what is going on. Provide other options to donate so others will no longer have to make a trip to the bank to make a donation.

A successful fundraising event is a determining factor in your efficiency as a leader. It shows how you are leading the team. There is no such thing as perfect fundraising. Even seasoned fundraisers also encounter problems. This is why as a leader, you need to keep a strong and solid team that is ready to face obstacles and bounce back. 

Not All Cookie Dough Is Created Equal-Fundraising Tips And Guidelines

Not All Cookie Dough Is Created Equal-Fundraising Tips And Guidelines

Children and adults alike are smiling from ear to ear whenever sweet treats are chosen to be part of a fundraising campaign. Sure fun run, scratch cards and other fundraisers are equally fun, but nothing beats sinking your teeth into chewy, mouth-watering treats and helping a good cause at the same time. Aside from chocolate fundraiser, a cookie dough fundraiser appeals to many. Unfortunately, the excitement ends when your taste buds are less than pleased.

Not all cookie dough is created equal. This is why each and every organisation should make informed decisions. It all boils down to asking the right questions. With only a few days away from Christmas, organisations are already preparing for yet another big event to cap off the year.

Tips and Guidelines:Cookie Dough Fundraiser

No one can resist heavenly tasting pastries and desserts. You can still beat the holiday rush by booking early. Ever heard of Christmas Edition Fundraiser? This is a fantastic idea for organisation that is looking to maximise their profits with minimal efforts. Billy G's Gourmet Cookie and Biscuit Dough is a wise option to consider. Aside from its irresistible flavours, the registration process is also hassle-free.

Looking forward to 2018? You can also go for an early registration here.

Development leaders and members have other responsibilities to fulfil that they cannot be fully committed to the organisation. Choose a provider that will set up the online shop for you. It is normal to be apprehensive especially if it is your first time to organise a fundraising event and campaign. Ask your provider if you could request a free fundraising information pack and samples. It will help you gauge whether or not the fundraiser is right for you.

You will also need to check if the provider has a proven track record. It is easy to claim that you are the best fundraiser provider, but without proof, customers will still be in doubt of your ability to provide excellent products and customer service. Schools are often a likely target for fundraising events. Make it memorable for everyone by ensuring that you do not settle for less. Aside from making sure that a cookie dough fundraiser offers the best-tasting product, you will also have to keep your pricing and profits in mind. Ask your provider if they can give you the pricing for each package and the profit you will generate. Some providers may offer free delivery, but you have to ask prior to confirming your transaction. 

If you cannot find answers to your fundraising-related questions, it is best to ask the provider before you make any commitments to buying the product. You can only make the most out of cookie dough fundraiser if you make informed buying decisions. 

Why Is Strong And Solid Management Instrumental To Building Trust?

Why Is Strong And Solid Management Instrumental To Building Trust?

How many organisations have you encountered falling apart simply because they are not meeting halfway? How many members have decided to leave because of unclear rules and policies? It might be common to fundraising organisations to lose members and donors before trust is established. There are several reasons these things happen.

Lack of communication 

A solid organisation is built upon constant communication with your staff. You will never know what they are capable of doing unless you tap into their potential. This only happens if you communicate with them regularly. Scheduling a meeting on weekends will help you to establish rapport with your staff. It is only then that you will be able to find out how each of them can contribute to the success of your fundraising campaign.

Lack of transparency

Since fundraising involves money, your donors and staff have the right to know how you are going to use the money. If you are keeping secrets from them, you are leaving an impression that you are only after their individual contribution. Not keeping them involved will only raise doubts, which can be toxic to the organisation. Take time to create an accurate financial report that your staff can check every once in a while to know what it going on with your funds. 

Why is strong management important?

The leaders of your organisation are responsible for building a strong foundation to accomplish common goals and overcome challenges. Effective management is essential to the process. You will never know the struggles of your staff if you fail at the management department. Make time to find out about the challenges that deter each member from working towards a common goal. Give them enough time to be familiar with the ins and outs of fundraising. If you do not see any results, talk to them so you will understand what the problem is.

Some leaders fail because of failing to communicate with subordinates. A strong and solid management is your ticket to earning your members' trust. If you do not trust them, it will be difficult for them to believe in your cause. Fundraising should be a team effort.

If members have questions,  make time to answer them so clear doubts. It is also important to demonstrate attention to strong and effective management. Find out about your organisation's strengths and weaknesses so you will know how you are going to create a strategic plan intended to build trust. Your program officers must also be involved in providing training to staff so they will also learn the fundraising ropes.

Signs You Need A Fundraising Consultant

Signs You Need A Fundraising Consultant

A consultant has mastered the fine art of fundraising. They are well-versed as they know the ins and outs of fundraising. They have an idea what works best and they are also familiar with the practices to follow to increase the chances of success. They also have all the contacts with providers. For organisations that are new to fundraising, hiring a consultant might be deemed necessary especially when it comes to public relations. Since consultants have contacts with the local media and fundraising providers, they know exactly how to get the word out to the public. 

A consultant provides a sense of professionalism, which is essential to your organisation especially in creating a positive public opinion of your organisation's mission. They are known for bringing new concepts and ideas. If you decide to hire a fundraising consultant, their scope will depend on your budget and needs. 

Since consultants give their professional advice for a living, expect them to charge a professional fee and this is something that your organisation should be prepared for. It is also interesting to note that a consultant can be expensive. You may need to pay them upfront once the fundraising begins. 

When do you need a fundraising consultant?

For organisations that do not have a lot of experience in fundraising, a consultant is often beneficial. They can provide you useful tips that are not biased since they are from a third-party perspective. The consultant will also help you create an overall strategy including planning for your next fundraising event, making connections and facilitating introductions. 

Although a consultant has substantial knowledge with fundraising, they are not doing the actual fundraising. Which is why you should not expect them to bring in money directly. However, their strategic help will increase the likelihood of succeeding in fundraising. 

A consultant is also essential if you wish to venture into a new aspect of fundraising such as online fundraising. Larger organisations also use a consultant in searching for qualified executive staff members. While hiring a consultant can be an exciting idea, it is important to decide first on some specific results you want delivered. Hiring a consultant just because you want to improve your fundraising does not take you in the right direction because your goal is too vague. 

Your committee should work together so you can come up with action points. A consultant is helpful in creating more innovative campaigns, improving your messaging and more. 

Getting Volunteers To Commit To Fundraising

Getting Volunteers To Commit To Fundraising

Time is an essential component of fundraising. Not having enough time for taking part in volunteering jobs will render all of your fundraising efforts useless. Unfortunately, not everyone can commit 100% of their time to your fundraising organisation. With lots of responsibilities to juggle, taking the time to take care of fundraising jobs is just too much to take. You may have enough volunteers to do the task, but are you utilising their talents well? Do you have the resources to ensure that they are well-trained?

Here's how you can encourage volunteers to commit and become more responsible members of your fundraising organisation:

Avoid Overusing Volunteers

Volunteers are not just chosen randomly. It takes passion and drive for a person to be good at volunteering. However, there are instances when overdoing things get in the way. Regardless of the effort they put in, being stressed is inevitable especially when it comes to solving challenges associated with fundraising. As a leader, volunteer staff must be managed carefully, making sure that tasks are distributed evenly. No one should be overburdened. Each volunteer must have the freedom to decide on their own schedule. They will also appreciate it if you make it clear that even a couple of hours a week would be considered a huge help. 

Find The Right People

Finding willing volunteers is not easy because you have to make sure that they can give time. It is important to know where to look for these people. If you are considering finding volunteers from a team of workaholics, you will have a tough luck because these people would hardly make it to weekly meetings as these people are too busy to even read your newsletters. Search for people with more spare time. College students are often willing to volunteers especially if they believe in your cause. 

Make Volunteer Activities Social

Many people are looking for social opportunities. They like to have fun, meet people and even go out on the town. One way to achieve this is by volunteering. Making your volunteer activities social will also increase participation. Volunteers should not just work on newsletters and wait to be sent home once they are done. You will not keep volunteers very long as this can be a boring and mindless routine. There should be some form of activities that create a sort of variation. Provide refreshments for the group and give them a break to keep themselves refreshed. Incorporating plenty of social activities will keep your volunteers involved. 

How To Create An Effective Digital Fundraising Strategy?

How To Create An Effective Digital Fundraising Strategy?

Whether you are a seasoned fundraiser or just starting out, the digital age has offered a better way to raise funds and to reach out to potential donors-digital fundraising. While it offers an interesting way to run a successful fundraising program, success will still be elusive if fundraisers do not know how it will be executed. Like other forms of the campaign, digital fundraising requires a solid fundraising strategy. Just because you are going mobile or using social media to connect with potential donors does not mean that you are doing good at fundraising. It is also important to understand the types of online fundraising and the importance of creating a long-term strategy. 

 Types of Online Fundraising:

1. Online Shops

2. Regular Donations

3. Sponsorships

4. One-off donations

Running a successful fundraiser requires an efficient digital fundraising strategy. You need to focus on several areas such as making a donation, setting up the process and providing relevant information. Although your organisation is mostly focused on online fundraising, it is still essential to provide offline options so you can build relationships with the community and promote your cause. With online fundraising, one thing you need to keep in mind is that you will need to establish a strong online presence. You will also have to utilise various forms of new media and digital communication. 

 1. Raise awareness

Digital fundraising must attract followers to boost your online presence. Marketing and advertising involve sending email newsletters, talking to the media, running advertisements and interacting with social media. 

 2. Use mobile phones

Have you ever noticed how websites evolve these days? In the age of computers and Internet, there is no doubt that most transactions can now be done in just a few clicks. Digital fundraising will not be complete without tapping into the potential of mobile devices in bringing better and faster services. If you have a website, be sure that it is mobile-responsive. You can also place adds on social media to raise awareness and spread the cause. 

 3. Include a compelling story

A memorable story has an impact on your followers. It should have a photo and memorable campaign name. You will also need to include a thank you for each person that shares or donates. When creating a story, make sure that you stay reasons you are doing it. It must also be clear to prospective volunteers how they can go about joining your organisation. 

 4. Update your website

Regularly maintaining and updating your websites keep people visiting. Everything on the website must circle back to the fundraising efforts you are trying to promote. The website must engage potential donors and readers so they will know how passionate you are about promoting a good cause. Aside from updating your website, the content must also be user-friendly. A fundraising website also tells your story. Even color choices matter. This is why you need to make sure that they remain strong and cohesive. 

The Benefits Obtained From Team Fundraising

The Benefits Obtained From Team Fundraising

In schools, you will never run out of fundraising ideas especially if it is participated by groups or teams. While team fundraising is fun and exciting, to begin with, there are other benefits you can get from it. 

It minimises the overall fundraising costs. 

When it comes to school fundraising, everyone may have surely gotten involved in some sort of school fundraiser such as selling tickets to a play, selling candy bars and cookie dough and participating in fun run. However, the overhead costs associated with these campaigns require additional efforts. Team fundraising can minimise these costs. Since the funds go directly to the school, you can be sure that the products are shipped and delivered to the recipients. Instead of asking children to walk door-to-door, team fundraising takes care of the job. Since the younger generations truly understand the power of the Internet, participants can simply use the social media to spread the word. 

It makes staff, parents and students account for the success of the school.

Another benefit of team fundraising is that it help students understand the value of team work. Team fundraising also instils real life lessons that older students can benefit from as they grow into adults. Whether you want to create a competitive fundraising or keep it friendly, almost everyone will be committed to participate. Although parents and staff may perceive fundraising as another burden, there is no doubt that keeping students engaged in the school's budget initiatives is a rewarding experience. 

Help build friendship among students. 

Students can achieve success by working together. If they are focused on creating their own story and fundraiser, it is possible for them to miss the bigger picture. It is also important for staff and parents to use a common story about the importance of team fundraiser and how it can help spread the message. They should also know the importance of communication and hardwork. Team fundraising provides a perfect opportunity to work towards the same overall goal. If a team member is struggling, other team members can help out by giving tips and insight. 

Why Expose Kids To Fundraising?

Why Expose Kids To Fundraising?

We all need the financial backing to succeed, and children must also be exposed to fundraising at an early age because of the values they teach. Involving your child in fundraising helps them grow into responsible adults. Here are some skills they can develop from fundraising:

People Skills

How many people have the knack for interacting with other people? Perhaps only a few can smile, speak clearly and look someone in the eyes? By participating in fundraising efforts, children will learn how to reach out with other people. All they need is to get ample practice and by regular exposure, interacting with people will be natural for them. Forming their people skills will help them overcome shyness. 


The planning process will not be complete without setting goals for the organisation. For parents and teachers, teaching kids to set goals will help them determine the direction they are going to take as adults. Unfortunately, not all goals are achieved. There are obstacles along the way that will prevent kids from fulfilling these goals. If kids learn about things such as volunteering and money management, it will be a perfect opportunity for them to know the steps to planning and achieving long-term goals. 

Relationship Building

Fundraising also teaches children how to build relationship with donors. Since fundraising gives volunteers a chance to speak with potential donors, children will be taught that donors are not just perceived as a source of money as they are also key to the success of fundraising. 

Fundraising is not only intended for adults, but children as well. This is why whenever schools are holding a fundraising event, it is imperative to get children involved. Their participation can shape them into amazing adults. They will also develop skills, essential to succeeding in life. 

5 Ways To Improve Your Fundraising Event Strategies

5 Ways To Improve Your Fundraising Event Strategies

Fundraising events provide a great way to engage with your supporters and bring in donations. Organisations make sure that supporters are going to an event with a fun and energetic environment. There are lots of ways to organise a fundraising event such as planning a large gala, community-based school auction and many more. However, planning a fundraising event must be done carefully to maximise donor engagement. Aside from modernised fundraising techniques, organisers must also mobilise the supporter networks. 

1. Create an online campaign

A really effective fundraising campaign can raise vast amounts of cash each year. Crowdfunding is probably one of the revolutionised fundraising campaigns with a simple concept. If your fundraising story is impactful, you will surely win the hearts of supporters. This fundraising method considers online networks to be a useful tool to spread the message. The success of this method depends on the effectiveness of spreading the word. When pairing your fundraiser with an online campaign, be sure to stay active online, be visual and tell your story. 

2. Create a mobile-friendly website 

In the age of smartphones, supporters are more likely to support your campaign if you have your own portable fundraising tools. These days, donors are more comfortable using their smartphones for making a donation than other payment modes. You can take this as an opportunity to connect with your donors or supporters. Mobile giving technology is simple, speedy and hassle-free. 

3. Promote your campaign

Donors are essential to holding a successful fundraising campaign. You will need to advertise your campaigns so you can increase brand awareness. For your campaign to thrive in online environments, you need to fully brand your event, work closely with supporters and use traditional methods alongside digital campaign techniques. 

4. Engage with donors

Although everyone considers donor acquisition as a vital component of fundraising, the relationship does not end after your donor confirms donation. In order to secure recurring donations, donor engagement should be given importance. If you want to keep your donors commitment for the long haul, thanking them and providing updates are a great practice. You can also connect with your donors by calling or sending them email. As much as possible, you should not include a donation request in every communication. 

5. Invest in good software

It is not easy to manage a fundraising campaign. In fact, the tasks involved will surely have your hands full. Even planning can be made easier if you take advantage of software. It reduces manual tasks so you can execute your event successfully. The planning process will be smooth sailing because the software takes care of everything else. It allows you to focus on engaging your donors or supporters. 

All You Need To Know About Cookie Dough Fundraiser

All You Need To Know About Cookie Dough Fundraiser

There are too many fundraising ideas out there, but cookie dough fundraiser is the most popular. However, before you consider choosing cookie dough as a fundraising idea, you need to make well-informed decision. For first-time fundraisers, weighing the pros and cons will help you decide. Gourmet cookie dough fundraiser is one of the best choices to consider especially for school fundraising. Gourmet cookie dough is popular and easy to sell. There is no need to guess the portion sizes as they are based on proportioned cookie dough. 

All you need to do is to put the portions on the cookie sheet and bake them. Freshly baked cookies are made of high quality ingredients. You can also choose from a great selection of flavors so your customers will not get bored with the same flavor. You can also be sure that this fundraiser is flexible and profitable. 

Can anyone generate profit from cookie dough?

It is important to note that the steps involved in the cookie dough program must be followed to ensure an error-free fundraising campaign. You can definitely generate profit because its taste will surely make customers come back for more. You don't have to consume the cookie dough in one sitting because it can be refrigerated.

As the holiday season is getting near, why not surprise families with the best tasting cookie dough? This is considered as one of the best selling fundraisers because they are inexpensive. The cookie dough can be refrozen so the last crumb will not be wasted. It is a perfect fundraising idea for 4th term because it is an order form drive. You don't have to chase people to sell your stock. There is a 3 week selling period provided for families as well. Once the order is placed, the cookie dough will be delivered within two weeks. 

The cookie dough lets you earn an average of $3.50 per tub. You can also maximise your sales by providing a free incentive prize program. You can even set an online store for your supporters. Each cookie has an exceptional gourmet taste. It is easy to distribute and can be stored without refrigeration required for up to 8 hours. It can also be refrigerated for up to 4 weeks. If you are worried about counting cash, the best thing about the cookie dough fundraiser is that you have less money to count. If your supporters have their own online shop, the sales and profits will also increase. 

Why Is It Easy To Generate Profit From A Cookie Dough Fundraiser?

Why Is It Easy To Generate Profit From A Cookie Dough Fundraiser?

Cookie dough fundraiser appeals to both children and adults because it is easy to sell and it generates profit quicker than other fundraising ideas. For schools holding a fundraising event, a cookie dough fundraiser is a way to go because it does not have to be made out of scratch. A tub of cookie dough can also be refrigerated for later use. 

A cookie dough fundraiser is not only ideal for schools but youth groups, sports teams and churches as well. It can also be used as an add-on to other fundraising activities and events. If there is a large gathering of adults and children such as pep rallies, musicals, plays, picnics and parties, cookie dough fundraiser will surely complement the occasion. 

Since almost everyone loves cookies, there is no doubt that this fundraiser is irresistible. They are considered as an all-time favorite of kids and their parents. For potential donors who understand the value of a fundraising event they are supporting, cookie dough fundraiser will not be difficult to sell. You can also choose from a range of different flavors to satisfy anyone's taste. 

When offering a cookie dough fundraiser to potential donors, it is important to let them understand its value. Once donors understand the value of the cause they are supporting, selling them will not be a challenge. 

The advantages of a cookie dough fundraiser

Buying cookie dough fundraiser gives you the opportunity to generate profits to support your cause. Customers have the option to thaw the dough and get only the portion they want. They can also refreeze the tub if they want more. The cookie dough can be frozen as many as five times without worrying about losing its quality. 

Billy G's Gourmet Cookie and Biscuit Dough

The Christmas Season is the perfect time to enjoy Billy G's Gourmet Cookie and Biscuit Dough. With its exceptional taste and quality, there is no reason you will not be able to generate a decent profit. Packed in 1 kg tubs, the cookie dough is bursting with different flavors all of which can please your taste buds. 

If you are busy, you can still hold a cookie dough fundraiser as it is easy to set up and all the fundraising materials are supplied. You will also have your online shop so customers can conveniently place an order for the products online. With this added convenience, you are more likely to increase your sales and profits as well. 

How To Maximise The Effectiveness Of Online Fundraising?

How To Maximise The Effectiveness Of Online Fundraising?

Although not everyone has the ability to take full advantage of digital technology, there are ways we can minimise its effectiveness by following some simple steps. Online fundraising is considered as an effective way of gaining more donors. All it takes is for everyone to know how to raise prospects' brand awareness using online fundraising. 

1. Create a donation page

Donors are more likely to give a second donation if you are using a branded page. A branded page serves as your online identity that lets your donors know what you do and how you are helping others through your fundraising campaign. The World Wide Web is full of complexities, but once you know how to take full advantage of it, you will not only improve your online presence but gain traction as well. 

2. Start an email fundraising campaign

Email marketing helps you gain additional donors. This becomes an effective marketing weapon if you take the time to gather your supporters' email addresses. Knowing that what you are doing is something they can all relate to will have a strong appeal and impact. Send emails to provide updates, tell your fundraising story or even give your audience an idea of your mission and vision. 

3. Convert social followers into donors

With the advent of social media, it seems easy to reach out to prospects especially when you know that your social followers are interested in what you do. Why not seize the opportunity to turn your followers into donors? This can be done in many ways such as sharing your donation link in social media posts or including a call to action in your posts. Not only do millennial donors prefer giving by social media but Gen Xers and Baby Boomers as well. 

4. Place a donate button on your website

Each visitor is a potential donor. Another way you can use online fundraising to gain donors is by placing a donate button on your website. It should be placed somewhere visible to your audience or prospects. You can also link the donate button to a donation page so it will be easier for them to donate on the spot. Give them an option to donate on mobile or desktop. You can also use a widget where donors can conveniently give directly without leaving your page. 

Online fundraising is an easier way to reach more donors. For every page visitor, there is a great possibility that you can convert them into long-term donors by giving them the information they need about your organisation. Once they are aware of your mission and vision, it will not be difficult for them to decide whether to give or leave. 

Rules For Succeeding As A Fundraiser

Rules For Succeeding As A Fundraiser

Being a leader of a fundraising organisation can be demanding as you have to make sure that your members are taught the golden rules for fundraising success. If volunteers or supporters are not 100% committed, it will be difficult for you to execute your plan. Fundraising success requires hardwork not only from members, but also from leaders. Here are 5 golden rules of fundraising success:

1. Build relationship with your donors: Donors should not be perceived as someone who makes a donation. They play an important role in making sure that fundraising goals will be accomplished at a given time. Once donors make a commitment to donate money, it is also your obligation to keep in touch with them so you will know how they are doing. They are not only the person who makes a donation as they also contribute to the success of the fundraising organisation. 

2. Educate donors about the cause they are supporting: Donors decide to leave if they do not know where their money is going. It is important to fundraising leaders to let donors knokw about the impact they make on your organisation. By showing the results, giving updates and sending stories provide donors an opportunity to know your organisations well. It only shows them that you are eager to give them results they are looking for. 

3. Allow donors to make a difference: Not everyone can give their loyalty to your organisation unless they know the role they play. Donors find it useless to support your organisation if they do not find personal fulfillment. It is important that you a creative way to keep donors interested. As you welcome them, you will also have to find other ways to make every moment as compelling as possible. 

4. Build trust: Donors feel they are deceived when they do not hear from you after you receive their donation. Dishonesty can lead to doubt and when donors find no reason to stay, it will not be difficult for them to decide to leave your organisation. Trust and transparency are two of the most important ingredients in building trust. 

5. Respect donors: Your organisation may say the right words or even tell donors about their importance, but this will not matter if you do not have not prepared any concrete steps to prove that you can walk the talk. Show donors that you truly care. Outline principles of your service and discuss them with members and donors. 

How To Prevent Donors From Leaving?

How To Prevent Donors From Leaving?

There is no guarantee that donors will remain loyal to our organisation because any misstep can cause them to leave. Even a successful event will not prevent them from leaving. We may tend to overlook simple things such as cultivating loyal donors. This is where the problem lies. Being complacent and not taking care of our donors can build more walls than bridges. Here are 5 strategies we can apply to keep donors engaged and interested throughout the year:

1. Stay in touch

According to a study conducted by Bloomerang, 9% of donors decide to leave because they could not remember giving in the first place. It is natural for donors to easily forget about our organisation unless we stay in touch. It is not enough that we set an auto responder that will send thank you messages to people who make a donation. We need to keep everything personal. This is where regular communication comes into play. We should make it a habit to ask how donors are doing. Staying in touch with them will also be a reminder of their good deed. 

2. Show donors they matter

When donors do not feel that their support makes a difference, being loyal to our organisation will not make any sense to them. We can tell donors they matter by telling them of the impact they made for making a donation. However, we must also take good timing into consideration. After a donation is made, do not wait a week to send a letter. Sending an email immediately matters especially when it comes to reminding donors that our organisation needs and values them. 

3. Be transparent to donors

Donors also want to know how we are going to use the money they share. Although they are not demanding for a detailed balance sheet, they want to hae an idea how the funds will impact our efforts. We can provide updates by publishing our project updates and stories on our blog. We can also send email newsletter containing the things we have accomplished from their donation. 

4. Never forget to stay thank you

It may be a very simple gesture, but it is the most forgotten expression that causes donors to leave. Saying thank you reminds us that we are human and that we are interconnected with others. It is our simple way of expressing our gratitude to donors who unfailingly share their money so we can make our goals happen. We should say thank you in a way that donors will notice. 

5. Keep donors happy

Providing excellent customer service is important in donor retention. We should promptly answer questions and extend a helping hand to donors who need assistance especially if they are new to our organisation. Donors will not hesitate to leave due to poor communication and service. 

Donors are vital to the success of our organisation. Without them, we will not be able to accomplish our goals or meet our primary objectives. Donor investment starts with making sure we nurture a positive relationship. 

Avoid These Mistakes When Creating A Fundraising Website

Avoid These Mistakes When Creating A Fundraising Website

Our website represents our fundraising organisation. It shares our mission, vision and core values with our audience. The first few seconds are essential to capturing our potential donors' interest. However, launching a website does not always yield positive results. Sure we have spent many sleepless nights ensuring we get our web design right, but there are other elements that we tend to miss out. We wonder why we do not have enough sales and inquiries. 

Another bad news that we need to face is the high bounce rate. Despite the fact that we have spent a lot of money trying to make the website look absolutely stunning, we are not getting the results we have worked hard to achieve. 

Surprisingly, the mistakes we commit are not too technical. We often miss out on the basics of web development. These are three possible website mistakes we commit:

1.Too much/Lack of information

As a fundraising organisation, isn't it imperative that we tell people what we really do? We may offer our products and services, but our audience do not have the slightest idea about our cause. There are also instances when we give too much information that our audience becomes lost. 

The way to convey the message to our audience is to keep everything simple and clear. We need to start describing our business by cutting out too much detail. We know it may take a while to find the exact words to describe our organisation, but the first 5 to 10 seconds are precious. Choosing the right words will give our audience an idea who we are and what we do. 

2. Not connecting with the audience

Why is it easy for our audience to choose our competitor? Our potential donors commit to us when they feel connected with our cause. Do we tell a touching story? Are the images compelling? 

Are we engaging our audience? It is difficult for our audience to stay when they do not feel connected with the goals we want to accomplish. If we want our potential donors to stay committed, we need to explore their pain points, tell their story and make them feel that we are supporting the same cause. 

3. Providing boring and unengaging content

Going into too many details can bore customers and it will not take a minute for them to decide if they should stay or choose a competitor over our website. Prospective donors will appreciate it if we get straight to the point. They do not want a detailed account of how the organisation was formed. 

A few sentences about the background of our organisation will suffice. Keep in mind that the prospects do not have time at their disposal. They want straightforward content that will help them decide whether to stay or leave.